Why Advertise on FaceBook?

Facebook is the biggest of all the social networks, by far, based on just about every measure.

FaceBook Stats

As of September 2021, FaceBook has 2.74 billion monthly active users.

That’s an increase of 12% year-over-year from September 2019.

Facebook reaches 59% of the world’s social networking population.

It’s the only social platform to reach more than half of all social media users.

48.5% of B2B decision makers use Facebook for research.

That makes it the top traditional social network for B2B research, with only YouTube coming in higher at 50.9%. Don’t neglect Facebook when marketing to a business audience.

18.3% of U.S. adults made a purchase through Facebook in the last year.

Compare that to 11.1% for Instagram and 2.9% for Pinterest.

Facebook has an advertising audience of 2.14 billion.

That’s the number of people Facebook reports can be reached with ads on its platform. It’s an increase of 2.2% (or 45 million users) since Q3 2020.

An average Facebook user clicks on 12 ads per month.

Most importantly, this Facebook stat shows that users continue to pay attention to and engage with Facebook ads, rather than tuning them out.

FaceBook Ads 101

Each FaceBook ad is hyper-targeted based on the audience’s geographic location, demographic features and personal interests.

Facebook is excellent for driving brand recognition. For lead-generating, Facebook Ads lets users drive their audience to an off-site landing page or to the ad buyer’s Facebook profile.

Now more than ever, it’s important for businesses to hone in on their online presence. As the most-used social media platform in the world, it seems to reason that Facebook should be near the top of your list.

Ready to give FaceBook Ads a try? Click the button below to create a FaceBook Ad Campaign with us in minutes. No Headaches. No Commitment.