Strengthening your business’ online presence is necessary to attract, convert and retain customers. There isn’t a single formula that guarantees digital marketing success. Instead, you need to utilise a curated range of the best marketing channels for your specific business goals.
Digital marketing channels offer various tools to help you reach your target audience in the most effective ways possible.
1. Search Engine Optimisation (SEO)
A survey by 2020 eCommerce reported that 81% of people search for a product or service online before purchasing, and 74% have purchased an item online. Search engine optimisation enforces a degree of "playing nice" with the search engines to rank higher in web search results and be easily found by potential customers.
Search engine optimisation can include creating high-quality and keyword-optimised content to drive traffic to your site. It also includes providing a great user experience (UX). Trends in the digital field dictate that the number of online buyers will continue to increase, so make sure you know how SEO has an effect on search visibility online.
2. Pay Per Click (PPC) Marketing
Paid marketing campaigns can help your online business stand out in the competitive marketplace. Through using data-driven audience targeting, you gain a boost that gets your brand in front of your ideal customer on platforms such as Google Ads.
Pay-per-click marketing is perfect for companies of any size looking to boost their online presence. You can track your campaign performance precisely to ensure your strategies remain profitable - no matter how big or small the budget may be.
3. Social Media Marketing
Organisations that do not have a social media presence will find it increasingly difficult to compete in the fast-paced digital world, especially as more than 70% of Americans are now on at least one type of social media. Many people use social media regularly, which presents a daily opportunity to increase your brand awareness and win customers.
It is important to create multimedia content and ads on social media platforms such as Facebook, Twitter and Instagram in order to capture the attention of your targeted audience. Getting help from someone who knows digital marketing trends enables you to stay ahead of competition not only now but in the future as well.
4. Email Marketing
Email is widely regarded as the go-to platform for B2B companies, with a high percentage of marketers saying it's their primary form of content marketing. Sending out monthly email newsletters has been shown to increase engagement and awareness for your company across many different platforms.
Business-to-Consumer (B2C) companies also stand to gain from email as 59% of consumers say marketing emails influence their purchase decisions (SaleCycle). Emails can be sent entirely free if done manually, but investing in the right email marketing software and leveraging performance marketing can get you better and faster results.
5. Website Design and Development
One of the most underrated digital marketing channels is your company website. Most leading companies have websites and many of your strategies are designed to direct customers to your website contact form or landing pages that serve as an extension of your website.
Ensure your website represents you authentically and establishes your position as an industry leader through exceptional website design and functionality. Keep customers interested in your brand by showcasing the best of what you offer and integrating various digital marketing channels to your website for the best results.
Choosing the Right Online Marketing Channels
As the digital marketing space evolves, a wider range of tools becomes available. Basic marketing tactics are still relevant while brands should also invest in emerging technologies like online reputation management and voice search SEO to keep ahead of the competition. It’s important that you build an overarching strategy for your business which includes planning, executing and optimising to succeed.
A professional digital marketing company can not only help you stay relevant to your target audience but also pivot your strategy should the need arise. Hiring an industry expert means having someone on your team who is knowledgeable about and uses customised digital marketing services, as well as a fully integrated multi-channel marketing strategy.
Contact us today to begin amplifying your brand awareness and growing your customer base with the help of our results-driven digital marketing services.